Setting the standard for over 15 years. The boot of choice for many pros, season after season, the Hi-Standard delivers world-class performance while maintaining the timeless aesthetic it has become known for.
We are different. We are a community. We share a point of view and a commitment to the one thing that makes us who we are–freestyle riding. We don't need a gold medal, overpriced product, or a season pass to have fun. We ride with our friends in backyards, in the streets, in the mountains, and wherever we can find snow. We make sacrifices to live this way because it feels like there is no other choice.
Recently relocating to Seattle, WA., Ride has never strayed from our original goal of technical innovation, superior quality and "selling the dream," and continues to maintain its distinctive brand identity within the snowboarding market. For Ride, it's not about being the biggest ... it's about being the best at what we do and truly becoming a great snowboard company "for the people." Through the passion and dedication of all of Ride's employees and global affiliates, Ride has firmly established itself as a snowboard industry leader.
Worldwide leader and manufacturer of snowboards, boots, bindings, outerwear, goggles and protection.